Art Deco
I want a vintage-luxury page—symmetrical composition with geometric motifs, like an old theater poster, not just gold text.
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Take the hotel home page in an Art Deco direction: build a symmetrical skeleton first, use stepped contours and radiating motifs in the hero, and keep a dark base with a single metallic gold accent; motifs stay out of body text. Afterwards point out where the symmetry axis, steps, and rays are, then check at phone width that headlines do not overflow.
- Build a mirrored skeleton around a central axis
- Shape contours that step inward layer by layer
- Use sunburst, fan, and zigzag geometric motifs
- Create refinement with fine lines and repetition
- Keep metallic sheen as a small-area accent
Black and gold is just a palette that any style can use; Art Deco is judged by its skeleton of symmetry, stepped contours, and radiating motifs.
Art Nouveau uses plant-like long curves and organic forms; Art Deco uses symmetrical geometry and straight or zigzag lines. They are close in era but opposite in shape language.
When to use it
- Boutique hotel, jewelry, and watch websitesHOTEL LUMIÈRERiver-view suites · Book now
- Vintage theater, gala, and exhibition event pagesJazz NightFridays 8 PM
- Craft-led luxury products such as perfume and whiskyGeometry of Light18K gold
- Award and ceremony feature pagesAnnual Awards CeremonyCeremony and award features
When NOT to use it
- Turning headings and buttons gold while the skeleton stays unchangedA gold headlineA gold button
- Using plant vines and long curves, which belong to Art Nouveau
- Spreading motifs across body text until it becomes unreadableBody text over motifs is unreadable
- Dropping misaligned elements into a symmetrical composition
The Exposition internationale des arts décoratifs et industriels modernes in Paris gave the style its name and momentum.
Stepped contours and geometric motifs appeared on skyscrapers, theaters, posters, and luxury goods, defining modern luxury.
Art Deco spread worldwide, leaving distinct local variants in cities such as Shanghai, Miami, and Mumbai.
Art Deco boutique hotel homepage, mirrored central symmetry, stepped ziggurat contours and sunburst motifs in the hero, dark base with one restrained metallic gold accent, motifs kept out of body text, elegant readable type
Scroll sideways to explore the full example
Scroll sideways to explore the full example
Scroll sideways to explore the full example
Scroll sideways to explore the full example
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