Customer Testimonial
You might say
Add a few real customer quotes instead of just saying we're great.
Use real customer words to show a concrete experienceA customer quote can explain what changed for a real user in language that feels more specific than product claims. Keep the wording accurate, identify the source with permission, and choose quotes that add evidence rather than generic praise.
Testimonial
You can say this to an AI Agent
Prepare this user voice without changing the result: preserve the words and add the use case, collection method, and authorized identity scope. Explain the time and definition behind numbers; if identity is private, state why and generate no profile.
When to use it
- Show a concrete before-and-after resultexampleAuthorized original wordsSource type · How it was obtained · Permission status
- Answer a common concern through real experienceexample"In the onboarding task, completion time dropped from the previous range to the new range."Source type · Permission status · Measurement methodology
- Add credible detail to a product claim★★★★★Average ratingSample size · Source platform · Date measured
- Represent different customer types honestlyexampleexampleAuthorized avatarCounting method · Display scope · Permission record
When NOT to use it
- Invent a quote or change its meaningABCAn avatar without a name doesn’t identify the member
- Use praise with no specific detail"Very easy to use" "Highly recommended"Without a scenario or outcome, readers cannot assess what supports the claim.
- Publish personal details without permissionAnonymous feedback · Source type and how it was obtained
- Fill the page with testimonials that all say the same thing"This product changed my life!" — Unidentified sourceThe source, permission, and context of use cannot be verified.
Anatomy
"Use the customer’s own words, with enough context to understand them."
Example
Source details · Permission status
Keep the customer’s original words, task context, and verifiable results
Use only with permission. Do not invent an avatar for anonymous feedback.
State the identity, source type, or reason for anonymity, and keep a way to verify it
Variants
Wall
There are multiple authorized reviews from different tasks or user types
Featured
"Keep specific scenarios and verifiable results."
There is an evaluation with complete information and the best explanation of the core values.
WithRating
★★★★★
When there is real rating data to cite
Typical use cases
Customer story
Example only · Replace with authorized quotes and accurate source details before publishing
Specific tasks
"Use the customer’s authorized words and keep the task context needed to understand them."
ExampleSource 1Identity or reason for anonymity · Permission status
Verifiable results
"When you include numbers, show the timeframe, calculation method, and how they can be verified."
ExampleSource 2Collection method · Measurement scope
Traceable sources
"Keep a source record, such as an interview, support ticket, public review, or original link."
ExampleSource 3Record location · Last updated
Landing-page proof
Example structure · Link to original story at launch
Media quotes should link to the original report
and retain the time and context of publication.
and retain the time and context of publication.
Case study
Industry example
Example of evidence structure
Build trust with verified scale and provenance
Show calculation method, time and evaluation source
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