Swiss Style
You might say
Use a strict grid, big type, and precise alignment so it feels clean like a poster.
Build clarity through grid, typography, and objective visual orderSwiss Style uses a strong grid, sans-serif type, asymmetric composition, and disciplined spacing to make information easy to scan. Its clean appearance comes from exact relationships, not from centering everything or removing all personality.
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17JUL
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31
AUG
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31
AUG
New
forms
of seeing
Design Principles
- Use a visible grid to align text and images
- Create hierarchy through type size, weight, and placement
- Prefer clear information over decorative symbolism
- Balance asymmetric groups across the composition
- Keep spacing and column relationships consistent
When to use it
- Poster-like campaign pageWe design systems.01 Brand 02 Book 03 Exhibition
- Editorial indexA Century of Bauhaus■ 2026.05 Shenzhen
- Architecture or design portfolio2026Annual report
- Information-rich page that needs strict orderWhen images are unavailable, type can become the primary visual.
When NOT to use it
- Place every element in the centerPromotional campaign (black, white, and red)A promotional page needs a rhythm that fits the product and the desired action.
- Use a grid without meaningful hierarchyBaby-products site (large Helvetica headlines)Categories that need warmth also need visual cues that support it.
- Make type so rigid that long content becomes difficult to readSocial app (grid + black and white)Social products also need expression that fits the community’s tone and interaction tasks.
- Add decoration that fights the information structureA grid cannot replace content editing when priorities are unclear.
Anatomy
strict grid
AaSans-serif display type
Accent color examples
Large/Small
Generous whitespace
Use a grid to organize alignment and spacing into a clear page structure.
Build hierarchy with deliberate type size and weight; align content according to language and layout relationships.
Use accent color for key information or actions, with its scope set by the brand and content hierarchy.
Create distinct reading levels with clear size and weight contrast while keeping supporting text legible.
Whitespace is an active part of the composition: it gives content room to breathe.
AI Prompt
Swiss International Style, strict grid, huge left-aligned sans-serif headline, black and white with one red accent, extreme type-scale contrast, no decorative shadows, generous structured whitespace
Typical use cases
Design portfolio
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Exhibition page
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STUDIO—01Project About Contact
We design
the system itself.
the system itself.
01Urban guidance system2025
02Art Museum Brand Identity2025
03Independent publishing of "Grid"In progress
Editorial index
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Annual report
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Xiaoli — Graphic Design Portfolio
01Brand Identity→
02Book binding→
03Poster Experiment→
04Web design→
© 2026 · Shenzhen
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